LifeMD Data Privacy Tracking Pixel Class Action Settlement


A class action settlement has been reached with LifeMD Inc. following allegations that the company shared users’ private health information with third parties through tracking technologies on its websites. If you are or were a customer of LifeMD or RexMD, or purchased products from either site, you may be eligible to receive a $10 cash payment or a $25 voucher.


Who Is Eligible?

You may qualify as a class member if:

  • You live in the United States
  • You are or were a member of LifeMD or RexMD, or
  • You ordered or purchased products from LifeMD or RexMD before the settlement’s effective date
  • Your personal information was allegedly disclosed to a third party via tracking tools used on their websites

Approximately 835,159 individuals are affected. If you received a settlement notice by mail or email, you are likely part of the class.


What Are the Settlement Benefits?

Eligible class members can choose one of the following:

The voucher will be delivered via email, credited to your account, and valid for two years from the date of issuance.


How to File a Claim

Claims may be submitted either:

Deadline to file a claim: September 22, 2025

Mailing address for claim forms:
LifeMD Settlement Administrator
P.O. Box 3137
Baton Rouge, LA 70821

Only one claim may be submitted per class member.


Information Required

You must include your settlement claim ID, found in the notice you received by mail or email.

If you lost your notice, contact the settlement administrator at:


Payment Options

  • Cash payments: Sent by electronic payment or paper check
  • Voucher: Delivered by email and credited to your LifeMD or RexMD account

Settlement Fund Breakdown

The settlement fund will be used to cover:

  • Administrative costs: Amount to be determined
  • Attorneys’ fees and expenses: Up to $750,000
  • Service awards for the two class representatives: $2,500 each
  • Payments to class members: Remainder of the fund

Important Dates

  • Claim submission deadline: September 22, 2025
  • Final fairness hearing: September 30, 2025

When Will Payments Be Made?

Payments will be issued once the court grants final approval of the settlement and any appeals are resolved.


Why Is There a Settlement?

The lawsuit alleged that LifeMD and its affiliated sites used tracking technologies (such as pixels) that shared users’ health-related data with unauthorized third parties, including Meta, Google, and TikTok. Plaintiffs argued this practice violated privacy laws and consumer rights.

LifeMD denies any wrongdoing but agreed to settle in order to avoid the cost and risk of continued litigation.


Sources

Status: Open for Claims
Award: $10 cash or $25 product voucher
Deadline to File: September 22, 2025

Please be aware that your claim form will be rejected if it contains fraudulent information. By submitting your information and your sworn statement of its accuracy, you are agreeing to do so under penalty of perjury. Submitting false information not only jeopardizes your claim but also affects others who are genuinely eligible for the settlement. If you are uncertain about your eligibility for this class action settlement, please visit the class action administrator’s website for more information. Note that NoProofClassActions.org participates in the Amazon affiliate advertising program, and this post may include affiliate links, which could result in us earning a commission if you make a purchase through those links.

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